The art of persuading your customers is what they want is called pre-selling. The subtle thought that they may lose out if they don't buy your stuff. Whatever your
stuff happens to be.
One way to do this is to sell you. That's right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again. - 15336
stuff happens to be.
One way to do this is to sell you. That's right, before you even mention your product or service you can sell yourself through your writing style, audio, video, photo images and a host of other ways for the prospect to buy you.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
Including a snippet or two from the e-book and a explaining many of the benefits the full version would provide is also a great way to build anticipation and increase sales.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again. - 15336
About the Author:
Craigslist expert shows you how to drive loads of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
