This is something which all too many businesses neglect these days. Offline traffic generation is simply using offline means to promote your website. This includes radio sports, print ads and TV. When you have a high average value per lead, this method can work well.
It works really well when you have a high average lead value because you need to offset the relatively high cost of many offline advertising methods. You can also use this strategy to augment your existing offline strategies.
We worked with a pest control company here in Sydney not long ago. This company has a full page ad in the Yellow Pages which we added a invitation to go to the company's website for a free download - in this case, a report about termite control.
So if people don't call, the website address gives the company another opportunity to get a hold of their contact information and work on getting their business - and with a somewhat complex and expensive service like termite control, any lead pays off well.
The idea here is to get people interested in your business and to drive traffic to your site using a freebie like a report. This will let you get the contact information of people who visit and download this free item; you will then be able to communicate with them via auto-responder and other means and educate them about your product or service - this will lead to contact being initiated by the leads when they have a need for your service.
If you operate a retail business, then you can capture names for your customer newsletter or some sort of offers that you deliver on an on-going basis. Borders Books and Music do this very well. I also noticed the other day that my local running shoes shop has an invitation to join their online newsletter printed onto every sales docket. It cost them almost nothing to do it, but it can add to the incremental number of leads that you generate on an ongoing basis. There are actually tonnes of opportunities to do this with all types of offline marketing.
Name Capture and Follow Up
Name capture and follow up marketing basically means asking for your prospect's email and other contact details so that you can stay in touch with other relevant information. It's probably the most powerful technique in online lead generation. If you can capture the attention of prospects and follow up on an ongoing basis, you can generate so many more sales ready leads.
This is also a good conversion strategy, since a higher percentage of your visitors will be people who will look into actually buying from you. This is a winning traffic generation strategy which will bring many repeat visitors to your website. - 15336
It works really well when you have a high average lead value because you need to offset the relatively high cost of many offline advertising methods. You can also use this strategy to augment your existing offline strategies.
We worked with a pest control company here in Sydney not long ago. This company has a full page ad in the Yellow Pages which we added a invitation to go to the company's website for a free download - in this case, a report about termite control.
So if people don't call, the website address gives the company another opportunity to get a hold of their contact information and work on getting their business - and with a somewhat complex and expensive service like termite control, any lead pays off well.
The idea here is to get people interested in your business and to drive traffic to your site using a freebie like a report. This will let you get the contact information of people who visit and download this free item; you will then be able to communicate with them via auto-responder and other means and educate them about your product or service - this will lead to contact being initiated by the leads when they have a need for your service.
If you operate a retail business, then you can capture names for your customer newsletter or some sort of offers that you deliver on an on-going basis. Borders Books and Music do this very well. I also noticed the other day that my local running shoes shop has an invitation to join their online newsletter printed onto every sales docket. It cost them almost nothing to do it, but it can add to the incremental number of leads that you generate on an ongoing basis. There are actually tonnes of opportunities to do this with all types of offline marketing.
Name Capture and Follow Up
Name capture and follow up marketing basically means asking for your prospect's email and other contact details so that you can stay in touch with other relevant information. It's probably the most powerful technique in online lead generation. If you can capture the attention of prospects and follow up on an ongoing basis, you can generate so many more sales ready leads.
This is also a good conversion strategy, since a higher percentage of your visitors will be people who will look into actually buying from you. This is a winning traffic generation strategy which will bring many repeat visitors to your website. - 15336
About the Author:
About the author: David B. Ascot will get you sales lead generation results so you can achieve more solid leads from online lead generation.
