Tuesday, December 30, 2008

e mail marketing

By Rick Freeman

Even if you have a great website, if a person visits and leaves, it is likely he or she will not come back if you do not give them a reason to. When visiting ten pages or more a day, it is not hard to forget the names or addresses of one specific site that we might have visited. As any good webmaster realizes, if 1,000 visitors visit your site and never come back, they take all the potential revenue they could spend with them. Making a profit from those visitors is something you could have done. Still, if you want your customer to comeback, you need to convince them to join your mailing list!

Sadly, many website owners learn too late that offering great content is not enough. If you really want to have your visitors return to your website, the best way to do this is by having them subscribe to your mailing list. Even if they are in a hurry, many visitors will still choose to opt-in on your mailing list on their way off your website. Though they vary, your opt-in form should ask for the visitor's email address and name.

Visitors signed up on the mailing list provide you a way to follow their visit through with an email. These give you a way to pitch your offer to your subscribers. Increasing your potential customers is the goal, and that goal can be achieved through getting as many subscribers as you can.

A simple way to build your list is through the writing of articles. The web is full of popular article directories, one of which is eZine articles, where people write and submit articles on a variety of topics.

Viral marketing can be rewarding when done through article writing. The articles provide a way to market your product, but more importantly, allow you to show your expertise in the area.

You'll build your mailing list through the resource box you attack to the articles. Among the things you should include in the resource or bio box are a small amount of detail about yourself, as well as your web site's address. To fully take advantage of this mailing list resource tool, make sure you include the URL that will send visitors to the place where they can sign up for the mailing list.

As long as you write a decent article, the publishers of the online sites will approve it and republish your article - along with its helpful resource box. Viral marketing doesn't get much easier than that. The details that you include in your article are the key parts to making this an effective tool. - 15336

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