A Phone word is a numeric telephone number that spells a word. Each telephone key is associated with a number of alphabetic characters. These are written under each number on the keypad. If used correctly, these alphabetic characters can be used in a charming way to grab the attention of the potential customers. Marketers use this cost effective tool to spell the brand name of the company.
This strategy is well-used in Australia, but not to the fullest extent. It has been seen that profits have significantly increased through the use of this marketing tactic. The right number is lodged firmly in the mind of the customer for a long period of time. For instance, if you dial 1300 SPARK, you convey the need for an electrician. It's not hard to remember the numbers.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Obtaining your very own phone word is easy. The first step is to make sure that some other product or company is not already using that particular word. You will need to be granted ownership of that phone word in a certain area before you can begin using it. A phone word service provider will help you negotiate this. An added advantage of using a phone word is that you are allowed to retain your previous services and phone numbers along with the new phone word.
Results of phone word campaigns have led to it being considered a marketing breakthrough. It has given businesses an edge enabling them to earn increased profits quickly for a long term at a low cost. Because of these proven results Phone words are a must have for any business. - 15336
This strategy is well-used in Australia, but not to the fullest extent. It has been seen that profits have significantly increased through the use of this marketing tactic. The right number is lodged firmly in the mind of the customer for a long period of time. For instance, if you dial 1300 SPARK, you convey the need for an electrician. It's not hard to remember the numbers.
Phone words have created a revolution in cutting out competition. Someone who is able to remember a phone number and knows where to dial will be less likely to begin flipping through the yellow pages or classifieds where they may instead find a competitor's number. A company can gain the right edge by being exclusive with their number.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
Phone words can also be used to boost the effectiveness of advertisements. When the marketing strategy involves the use of an interesting phone word customers are better able to recall the phone number when they need it.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Obtaining your very own phone word is easy. The first step is to make sure that some other product or company is not already using that particular word. You will need to be granted ownership of that phone word in a certain area before you can begin using it. A phone word service provider will help you negotiate this. An added advantage of using a phone word is that you are allowed to retain your previous services and phone numbers along with the new phone word.
Results of phone word campaigns have led to it being considered a marketing breakthrough. It has given businesses an edge enabling them to earn increased profits quickly for a long term at a low cost. Because of these proven results Phone words are a must have for any business. - 15336
About the Author:
About the author: Buck Thompson highlights the benefits of phone words on his site where you can read information and advice to help you choose effective telephone words that will maximise your profits.
