This depends on where you are at right now in the timeline of starting your business. If you are going to start a business and have yet to register a domain name, then I would say go ahead and register a domain name with the keywords you want in it. If you have multiple keywords then separate them with a hyphen. Also keep this simple, and make sure people can remember it. A site like http://www.this-is-my-main-keyword-and-here-is-another.com is probably not a good idea. The reason I say that it is a good idea is because when people link to you naturally, it is possible they will use your domain as the anchor text of the link. By having your keywords separated by hyphens in your domain, you assure yourself that any natural link you get will have the keywords that you want in the anchor text.
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
Now the other thing is if you have already registered your domain, please don't go buy a new one with your keywords in it. The basic answer is that Google gives no preference to sites with the keywords in the domain. Just because you do not have the keywords in your domain, does not mean that you will not rank well for those key words. It only means that when people naturally link to you, you may not get the anchor text you want.
Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don't damage my current rankings.
So to conclude my article, if you already registered your domain, that is fantastic. Leave that domain exacly as is. Do not go out and get another domain because your domain doesn't have keywords in it. If you do this you could even get your site penalized if Google sees the same content on the two domains. They have duplicate content filters, which is why my article submission methods are so effective. Just stick to that domain and do things like article submission to a bunch of directories with your keywords in the anchor text. These are all one way links that will only help you, and you set the anchor text. - 15336
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
Now the other thing is if you have already registered your domain, please don't go buy a new one with your keywords in it. The basic answer is that Google gives no preference to sites with the keywords in the domain. Just because you do not have the keywords in your domain, does not mean that you will not rank well for those key words. It only means that when people naturally link to you, you may not get the anchor text you want.
Case and point is my newest site http://www.article-submission-express.com. I have went out and built my links with the anchor text article submissions. At the point of writing this article, about 17 days after putting the site online, I rank on page 11 for article submissions as the keyword. Article submission, however, which is my domain name is not ranking my site anywhere on Google. I only focus on one keyword at a time, even though my guru friends state that we should try to rank for many small keywords at a time. I like to think of search engines as humans and their patents prove that is what they are mimicking. Humans can only focus on one thing at a time. I feel that the concentration of my focus to particular keywords will allow me to not only get rankings for several keywords over time, but allow me to monitor the results and make sure that efforts towards other rankings don't damage my current rankings.
So to conclude my article, if you already registered your domain, that is fantastic. Leave that domain exacly as is. Do not go out and get another domain because your domain doesn't have keywords in it. If you do this you could even get your site penalized if Google sees the same content on the two domains. They have duplicate content filters, which is why my article submission methods are so effective. Just stick to that domain and do things like article submission to a bunch of directories with your keywords in the anchor text. These are all one way links that will only help you, and you set the anchor text. - 15336
About the Author:
Brent Sweet is an expert on SEO. Brent has recently started various sites to test methods recommended in training by the SEO "gurus." Brent has separated out the several functions to find out what methods work the best. If you would like to being promoting your site like his sites simply visit his site for Article Submission. You can also follow his actions at hisSEO Blog
