Friday, January 30, 2009

What are the Benefits of Article Marketing?

By Brent Sweet

Articles are one of the most effective marketing tools on the internet. First of all they are free to publish, they are read, and they give you the credibility you need. The key to getting the most out of an article is to have a well written article that shares useful information. You need to make your article informative to promote your website, not just a blatant attempt at getting a sale.

Some of the benefits to article marketing include:

Online Business Credibility " Providing information to your readers through articles shows people you know about your field or industry. This builds your reputation and raises awareness of your brand. The result of this is that people trust your products, or recommendations if you are an affiliate marketer.

You get inbound links - Most professional SEOs use article marketing as a way to push their clients sites to the top of the search engines. The way this is done is through the resource box. This is the box that as at the end of all articles in directories on the internet. This box contains information about you, your site as well as a link. As webmasters across the internet publish the article they have to leave the resource box on there, which creates a one way relevant link to your site.

Higher Search Engine Ranking " Naturally if you have several one way links pointed to your site you are going to increase your ranking. The key to this is to make sure you are using the correct anchor text in your links on your resource box.

The proof that your article was published:

I want to restate that the most important thing is that you write an informative article, not a pitch. If you want proof of your marketing and how often your article is published, just search for the title in quotes on the major search engines. This will tell you how many times it was published. Make sure you do this about 1-2 months after submitting or you won't see all the results. Webmasters are more likely to publish informative articles, not sales pitches.

You will see that even only after submitting to a few websites your articles have numerous results. Several other online businesses publish articles for content on their site.

If you hire a professional SEO they will provide a report of article submissions. These services will allow you to either submit one article, or use a monthly subscription fee to submit more articles. Dont let your business go unnoticed for one more day! - 15336

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