You already know that affiliate marketing is a tough game for anyone involved, but particularly for the type of individual that wants to dip in and out of other markets and spread their assets across numerous different niches - which is always a good idea.
So unless you've already got a well trafficked website and/or a big list that is highly focused and relevant to the products you're aiming to promote, you've got a choice:
1. Begin working hard at building web sites, going after back links, writing a lots of articles, content and blogs...
...you'll see that eventually your efforts will pay off in spades. Just don't expect money - or indeed traffic - to come knocking at your door for the next 12 months...at least not consistently or in large volumes.
2. PPC traffic.
Well, PPC is the broker in this case and boy has it got some big affiliate checks waiting with your name on it.
In a world full of potential markets to dip into and make money, the first option is simply not viable for the hungry net-prenuer. There's too much work and time required, unless you outsource all of the work (which can often be a huge energy hog and often ends up in tears anyway).
However, people may debate that PPC is also a huge time and energy hog, and PPC can also leave you ended up in tears, in particular after the major PPC search engines such as Google are becoming so competitive and particularly about the campaigns you set up and run.
So to get instant traffic and make money from every corner of the internet, PPC is still the ultimate way to reach hungry buyers overnight (and you don't have to worry about your traffic levels suddenly falling like when it happens with free traffic).
What we want is to beat the PPC system, make it easy to operate, and at the same time avoiding losing money and taking lots of time in the process.
In order to do so, you'll want to cover the next main aspects to making your PPC campaign a success...
1. Testing is very important
Test which keywords are bringing you money, test which way of presenting your offers - via your webpage/landing page, etc., otherwise you'll constantly be throwing money down the drain. Once you know what is working, you can dump the duds and save yourself thousands in wasted clicks.
Then, reinvest that saved money into more clicks, or even use it to outsource some of your "nitty-gritty" work that you don't want to do yourself any longer.
2. Target those desperate keywords you find
It's far easier to target people who are in a desperate mental state than it is to target "tire kickers" who are just snooping around, with no credit card in hand.
3. Control your budget, but don't limit it
You'll learn that the safest way to save yourself wasted PPC cash is to keep a very close eye on your campaigns. The average mistake you'll see here is to cap your daily PPC budget
By doing this, you're essentially telling Google not to show your ads too often. This will save you money, but will also limit your exposure and will take you longer to find out of your campaign is going in the proper direction. It's far better to stop the campaign manually when things start getting expensive (providing you're not in profit that is!) - 15336
So unless you've already got a well trafficked website and/or a big list that is highly focused and relevant to the products you're aiming to promote, you've got a choice:
1. Begin working hard at building web sites, going after back links, writing a lots of articles, content and blogs...
...you'll see that eventually your efforts will pay off in spades. Just don't expect money - or indeed traffic - to come knocking at your door for the next 12 months...at least not consistently or in large volumes.
2. PPC traffic.
Well, PPC is the broker in this case and boy has it got some big affiliate checks waiting with your name on it.
In a world full of potential markets to dip into and make money, the first option is simply not viable for the hungry net-prenuer. There's too much work and time required, unless you outsource all of the work (which can often be a huge energy hog and often ends up in tears anyway).
However, people may debate that PPC is also a huge time and energy hog, and PPC can also leave you ended up in tears, in particular after the major PPC search engines such as Google are becoming so competitive and particularly about the campaigns you set up and run.
So to get instant traffic and make money from every corner of the internet, PPC is still the ultimate way to reach hungry buyers overnight (and you don't have to worry about your traffic levels suddenly falling like when it happens with free traffic).
What we want is to beat the PPC system, make it easy to operate, and at the same time avoiding losing money and taking lots of time in the process.
In order to do so, you'll want to cover the next main aspects to making your PPC campaign a success...
1. Testing is very important
Test which keywords are bringing you money, test which way of presenting your offers - via your webpage/landing page, etc., otherwise you'll constantly be throwing money down the drain. Once you know what is working, you can dump the duds and save yourself thousands in wasted clicks.
Then, reinvest that saved money into more clicks, or even use it to outsource some of your "nitty-gritty" work that you don't want to do yourself any longer.
2. Target those desperate keywords you find
It's far easier to target people who are in a desperate mental state than it is to target "tire kickers" who are just snooping around, with no credit card in hand.
3. Control your budget, but don't limit it
You'll learn that the safest way to save yourself wasted PPC cash is to keep a very close eye on your campaigns. The average mistake you'll see here is to cap your daily PPC budget
By doing this, you're essentially telling Google not to show your ads too often. This will save you money, but will also limit your exposure and will take you longer to find out of your campaign is going in the proper direction. It's far better to stop the campaign manually when things start getting expensive (providing you're not in profit that is!) - 15336
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